Living Wine Labels 3.23

Treasury Wine Estates – Freeware – Android iOS
out of 10057 votes

Experience Wine Like Never Before with Living Wine Labels

Minh Ong

03/21/2025

Living Wine Labels offers an innovative augmented reality experience that brings wine labels to life, enhancing the storytelling of each bottle through interactive animations and expert insights.

Introducing the Living Wine Labels app, where the world of wine comes to life through Augmented Reality.

Uncover the captivating stories behind 19 Crimes as history's most intriguing Rogues and Rebels recount their tales.
Listen to the legendary Doggfather, Snoop Dogg, as he shares his thoughts on 19 Crimes.
Engage with John Boyle O'Reilly and the Warden as they reveal their perspectives on this exceptional wine collection.
Discover the secrets of being a true Gentleman with insights from Dr. Henry Lindeman.

Dive into the world of Curly Tales and enjoy a cinematic experience at the Squealing Pig cinema.

Create your own captivating Curly Tales and immerse yourself in unique movie adventures.

Embark on a virtual journey through Barossa Valley and witness firsthand why Wolf Blass stands out as one of Australia's most highly acclaimed wineries.

Explore the breathtaking landscapes of Barossa Valley and gain a deeper appreciation for the craftsmanship behind Wolf Blass wines.

Express your creativity by designing your very own Lindeman's artwork and share it with your loved ones.

Showcase your artistic flair by creating personalized Lindeman's masterpieces to cherish and gift.

Engage with the illustrious Beringer Bros and capture unforgettable moments as their personal photographer.

Overview

Living Wine Labels is a Freeware software in the category Home & Hobby developed by Treasury Wine Estates.

The latest version of Living Wine Labels is 3.23, released on 09/20/2023. It was initially added to our database on 09/20/2023.

Living Wine Labels runs on the following operating systems: Android/iOS.

Users of Living Wine Labels gave it a rating of 4 out of 5 stars.

Pros

Interactive experience that brings wine labels to life using augmented reality (AR).
Engages customers and enhances brand storytelling.
Provides educational content about wine varieties and producers directly on the label.
Creates a memorable experience that can attract more consumers to the product.
Allows for user-generated content and social sharing capabilities.
Continuously evolving technology with updates and improved features.

Cons

Requires a smartphone or tablet with AR capabilities, limiting accessibility for some customers.
Dependent on app compatibility and functioning properly for the AR experience to work smoothly.
May have technical issues or glitches that can affect user experience during interaction.
Could be seen as gimmicky by some traditional wine drinkers who prefer classic branding.
Limited availability as it is only implemented on select wine products,
Potentially increased production costs that may affect the overall pricing of the product.

FAQ

What are Living Wine Labels?

Living Wine Labels are innovative augmented reality experiences developed by Treasury Wine Estates that enhance the storytelling of their wine brands through smartphone apps.

How do I use the Living Wine Labels app?

You can download the Living Wine Labels app for free on iOS or Android. After installation, point your phone's camera at the wine label to unlock interactive content.

What types of wines can I find with Living Wine Labels?

Living Wine Labels feature a selection of wines from Treasury Wine Estates, including brands like 19 Crimes, Jacob's Creek, and Stella Rosa.

Is there a cost to use the Living Wine Labels app?

No, the Living Wine Labels app is free to download and use.

What kind of content can I expect from Living Wine Labels?

The content can include animations, storytelling videos, and other interactive experiences that provide insight into the history and flavor of the wine.

Do I need an internet connection to use Living Wine Labels?

Yes, an internet connection is required to initially download the app and access online content.

Is Living Wine Labels available in all regions?

Availability may vary by country; check with local retailers or Treasury Wine Estates for specific wines available with Living Wine Labels in your area.

Can I scan any bottle of wine?

No, you can only scan bottles that specifically feature the Living Wine Labels technology. Look for the logo on eligible wines.

Are there any age restrictions for using the app?

Yes, users must be of legal drinking age in their respective countries to access and use the Living Wine Labels app.

Can I share my Living Wine Labels experience on social media?

Yes, users can capture and share their augmented reality experiences from the app on social media platforms.

Minh Ong

I'm Minh, a software engineer and author with a passion for exploring and writing about the latest in software and technology. With my experience in software development and a specialization in software updates and content creation, I bring a deep understanding of the tech landscape to my reviews and articles. My focus is on providing you with comprehensive insights into general software topics and the latest industry news.

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